A new ” sober trend” has hit the streets and is gaining momentum very fast. A group of Americans is joining forces to reduce their alcohol consumption, with some even cutting it out of their lives completely. The “sober curious” society can be spotted at new alcohol-free bars and events which are promoted online, with more than 1.2 million #soberlife Instagram posts and more than 500,000 #soberissexy posts.
Demographically, the group ranges from people who are recovering addicts, people cutting back, and others who are doing to have a healthier lifestyle.
“It’s tough to be, like, in your early 20s and, you know, doing things that don’t revolve around drinking,” said 23-year-old Mikaela Berry, one of the hundreds of thousands of Americans who identify as “sober curious.” “There’s this kind of blind spot in a culture where a lot of our social life, and a lot of our nightlife, is exclusively built around alcohol,” said Lorelei Bandrovski, who created Listen Bar in New York, a pop-up booze-free bar and social space for clear-headed connections.
Non-alcoholic nightlife is growing with major brands like Budweiser, and Heineken now sells zero-alcohol beers. The non-alcoholic beer industry is expected to grow to over $25 billion by 2024. Many of the popular hard seltzer brands have also announced their plans to launch a line of non-alcoholic spirits.
“I think now it comes from a place of … people were very considerate with their choices,” Bandrovski said.
The free movement is a positive step for the recovering community. MJ Gottlieb produced the app Loosid to connect recovering addicts and the sober curious.
“It comes down to connection and engagement,” he said. “When I was getting sober, it was diners and coffee shops, right?” Now, with the app, people can connect through “sober dating, sober events, sober travel, sober groups,” he said. “That’s the magical part.”
According to a new study from the University of Hong Kong, abstaining from alcohol could boost mental health and well-being.
CDC dietary guidelines recommend limiting alcohol consumption to one drink a day for women and two a day for men, for those who do consume alcohol.
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