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Using Depression As a Marketing Tool Can Be the Wrong Move

Jason M by Jason M
November 21, 2022
in Featured, Mental Health, Resources, Treatment
0
Using Depression As a Marketing Tool Can Be the Wrong Move

Marketing Depression

Using depression as a marketing tool can be a tricky balancing act. Although it's not a new phenomenon, it's still a tough sell to get consumers interested in paying attention to it. But with the advent of social media, brands have found ways to make themselves a little more personal and relevant.

One example is Burger King's Happy Meals campaign. This campaign has ticked many CSR boxes, but the campaign has come under fire for its flimsy attempt at being relatable. For instance, the campaign teamed up with McDonald's to promote their 'Happy Meals' by playing on the famous 'Happy Meals' commercial. This was not a new concept, but a marketing campaign for a limited-edition meal deal certainly piqued consumers' interest.

CEO at the British mental health charity Campaign Against Living Miserably Simon Gunning , said that acting responsibly is most important when it comes to online conversations about mental health.

“The internet is awash with pseudo-science, and whilst there is a section of people who’s livelihoods are dependent on an unforgiving set of metrics — followers and likes, engagement and reach — we should all be bound by a duty of care,” Gunning stated.

In fact, one study found that more than 700,000 people die from suicide each year. That's about a third of all suicides in the US. Fortunately, there's a way to combat this growing problem. A well-designed campaign can make consumers feel better about themselves and, more importantly, better about the brand.

A more comprehensive study published in the Journal of Consumer Research found that the same campaign could increase sales by as much as 10 percent. But that's not saying much. The study also found that consumers were less likely to purchase from the brand if it didn't make them feel better about themselves.

Using depression as a marketing tool can certainly be the wrong move. However, brands such as Burger King can make consumers feel better about themselves and improve sales at the same time by putting a human face on the brand. The company's social media campaign isn't the only brand to attempt this feat. It's worth taking a closer look at what works and what doesn't in your own marketing. After all, the best way to make a lasting impression is to make your consumers feel good about themselves. The key is to do it with style. And, as this campaign shows, it can be done with a bit of creative thinking.

If you or someone you love is suffering from mental illness seek medical advice. The Recover works with mental health and substance abuse treatment facilities around the country to provide assistance to those suffering.

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    • How long does treatment last?
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    • Is addiction a disease?
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    • Is methadone/suboxone a better replacement?
    • Should I choose inpatient or outpatient?
    • Should treatment be gender specific?
    • What advice can you offer when comparing treatment centers?
    • What are the best 12 step alternatives?
    • What happens after discharge?
    • What if I have chronic pain?
    • What if I need psychiatric medication?
    • What is drug addiction treatments?
    • What is private treatment?
    • What is the difference between physical and psychological addiction?
    • What is withdrawal? How long does it last?
    • What role can the criminal justice system play in treatment?
    • What type of accreditations do rehabs have?
    • Where do 12 step or self help programs fit in the program ?
    • Where should I go? Locally/Away?
    • Why cant drug addicts quit on their own?
    • Why do programs use the 12-step program?
    • Will my insurance cover drug rehab treatment?
    • Will they drug test in Rehab?
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