The fight against patient brokering by drug and alcohol addiction treatment centers is stretching across the United States. Florida was first to fight for these new laws with their “new Florida model.” Substance abuse treatment is a 35 billion dollar a year industry. According to NBC News Florida only accounts for 1 billion.
The media was quick to jump on Florida addiction treatment centers with a lot of irresponsible journalism. They knew it was a hot topic with lawmakers attention that would provide readers and generate advertising dollars. Now, California has new patient brokering laws and sober homes regulation is coming.
California is in the same position the Florida operators were in a couple of years ago. This caused many of the Florida rehabilitation centers to close their doors. The ethical players found it even more difficult to generate clients. The entire industry for years only relied on Google AdWords to generate leads. Now you need Legit Script certification and you also need to get approval from Google to run paid ads.
The big players and lead aggregators have taken of the PPC marketing. Some of these big boys in the sandbox are spending over $500,000 per month in Google AdWords and PPC. The small to medium size facilities simply cannot compete. Many have budgets between $10,000-$20,000. After they pay for Legit Script certification at about $2,000 (and a yearly fee of about $1,200) they must compete with the big players in google sandbox. These small operators pay more for each keyword than the big players.
The California addiction conferences EMP series events started in Florida. The strictly focus on providing immediate business and drug rehab marketing solutions for the small to medium players. There are ways to beat the big players if you are smart and have a good marketing mix. These thought leader executive events have 5 Executives sharing proven business and marketing strategies.
This California Addiction Conferences EMP event is on 8/6/19 in Costa Mesa, California covers drug rehab marketing, SEO, social media and it covers “Why are my beds empty?, How to navigate the landscape of today’s drug rehab marketing, Google, Legit Script, and NAATP. It also features TheRecover.com educating on how to use press release for organic rankings and generate addiction treatment calls.
This is Behavioral Health Network Resources, a drug rehab marketing and SEO agency, 15th addiction executive conference. They are primarily a drug rehab marketing and SEO company with their pulse on the business and marketing side of the addiction treatment industry.
Name: Kevin Leonard
Address: Huntington Beach, CA